2013 Plans Underway for Snow Park NZ
May 1, 2013
2013 Plans Underway
Snow Park NZ General Manager Sam Lee has released information for the upcoming 2013 Winter.
Lee, who had anticipated an earlier announcement for the 2013 season, is back at the helm as of April 1st, 2013 after a two year hiatus.
“We still have a lot of work to do before presenting our 2013 offering,” said Lee. “The time frame we’ve had to prepare has been tight and we are focusing on seasons beyond this one.”
With other ski area early bird season pass sale deadlines are closing-in Lee is aware that loyal Snow Park NZ customers might find themselves questioning what to do.
“We don’t want our customers missing those deals, so when we do release our offering we will ensure it complements that of other ski resorts.”
“I want to thank our loyal customers for their patience during this transitional period,” said Lee. “There is nothing I want more to get this park back and running. I do need some more time but I don’t want to put our customers out of pocket waiting for us.”
Snow Park Holdings/Alpine Ventures, headed by General Manager Robin Sadowski Synnott, three year lease expired on March 31st, 2013.
Snow Park NZ has returning staff this season, therefore no new positions will be opening.
Snow Park History
Waiorau Run, the land the Snow Farm, Proving Ground and Snow Park NZ is located, has been in the Lee Family since 1922. A loose translation of “Waiorau” is the place of over 100 waters.
The property was originally purchased by Robert Lee (Sam Lee’s grandfather), in a return service mans ballet after World War 1. Robert Lee farmed and developed the land from 1922 to 1962. His biggest liability was the cold winter conditions and snow.
Robert’s son John Lee took over the farm and decided to turn his fathers biggest liability into an asset.
In 1970 John Lee purchased another farm across the valley with the idea of making Cardrona Ski Area to help reverse the population decrease in Cardrona Valley.
He developed the successful Cardrona Ski Resort in 1980. John is a man who never likes to stand still and he sold his shares in 1985-6 to develop the Snow Farm and the proving ground.
The Proving Ground was discovered in 1984 by a scout from The Film Industry and was sold in March 2005 and a new company was formed, Southern Hemisphere Proving Ground.
In 1997 Sam’s Mother Mary Lee established the first Cross Country Ski Area in NZ. Snow Farm was sold to the Pisa Alpine Charitable Trust in 2011.
The Snow Farm had a T-Bar on which the Park is located for 7 years and never had found a sustainable use for it. After an attempt to run a tubing lane it was inevitable that’s John’s only son Sam Lee would follow in his footsteps. The area has proven to be an ideal location for a terrain park.
When a niche market was realised in the Ski Industry in New Zealand due to snowboarders and skiers getting little traction for updated terrain, Sam Lee jumped at the chance to develop Snow Park NZ – the world’s first dedicated freestyle resort.
When Snow Park NZ was developed in 2002 it broke the mould of the typical Ski Resort and offered a product like none other.
Snow Park quickly grew into the premier training destination for the worlds best freeskiers and snowboarders, while also keeping true to the kiwi laid back culture and vibe.
In 2010 Sam Lee joined forces with the Synnott family of Wanaka – Robin and Sean Synnott to run Snow Park NZ for Three Years.
Sam Lee took a step back from Snow Park in 2011 and has returned to take on the Business in 2013.
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